Fifty years later, still insane.
Hawkins had originally intended to record “I Put a Spell on You” as a refined love song, a blues ballad. He reported, however, that the producer “brought in ribs and chicken and got everybody drunk, and we came out with this weird version. I don’t even remember making the record. Before, I was just a normal blues singer. I was just Jay Hawkins. It all sort of just fell in place. I found out I could do more destroying a song and screaming it to death.”
Up to this time, Hawkins had been a blues performer; emotional, but not wild. Freed suggested a gimmick to capitalize on the “demented” sound of “I Put a Spell on You”: Hawkins wore a long cape, and appeared onstage by rising out of a coffin in the midst of smoke and fog.
The act was a sensation, later bolstered by tusks worn in Hawkins’ nose, on-stage snakes and fireworks, and a cigarette-smoking skull named “Henry”. The theatrical act was one of the first shock rock performances, and a basis for much that came later in rock and roll….