Why is iCloud Free?

WWDC Thoughts1

Neven Mrgan
Additionally, consider that Apple is an enormous company at the absolute peak of their game, and on a seemingly unstoppable roll. The fact that iCloud will be offered for free indicates just how ready Apple is today to give things out for free if it gains them a wider and more loyal user base.



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  1. iCloud only being the latest—and probably most expensive for Apple. See also iTunes, iLife (at least with new computer purchases), XCode (free with new computer, update is $5 in the App Store), Quicktime, system utilities like Disk Utility, Color Picker, Automator, AppleScript, Image Capture, TextEdit, Time Machine, Terminal… The list is quite long.