Why is iCloud Free?

WWDC Thoughts1

Neven Mrgan
Additionally, consider that Apple is an enormous company at the absolute peak of their game, and on a seemingly unstoppable roll. The fact that iCloud will be offered for free indicates just how ready Apple is today to give things out for free if it gains them a wider and more loyal user base.


  1. iCloud only being the latest—and probably most expensive for Apple. See also iTunes, iLife (at least with new computer purchases), XCode (free with new computer, update is $5 in the App Store), Quicktime, system utilities like Disk Utility, Color Picker, Automator, AppleScript, Image Capture, TextEdit, Time Machine, Terminal… The list is quite long.